Bird Publishing SACopywriting · Concepts · Lead generation
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Markets

Four markets where direct selling works, and where the quality of the message makes all the difference.

01

Wellness & Health

Food supplements, joint comfort, weight management, vitality. A demanding market where trust is won with the right words and lost with one promise too many.

  • No therapeutic claims, ever
  • Copy reviewed against food supplement regulations
  • Broad audience, including the 50+
Copywriting

Advertorials, product pages and retention emails.

Concepts

Brands, labels and subscription offers.

Leads

Qualified prospects for DTC brands in the sector.

02

Psychic & Esoteric

Tarot, astrology, online readings. A loyal audience looking for someone to listen. We build polished interactive experiences that inspire trust.

  • Interactive funnels: card reading, birth chart, questionnaire
  • Sign-ups confirmed by double opt-in
  • Platforms rolled out in seven European languages
Copywriting

Hooks, funnel scripts and welcome sequences.

Concepts

Brand worlds, illustrated cards, mobile journeys.

Leads

Contacts passed to partner psychic platforms.

03

eCommerce & Gadgets

Smart products that fix a small everyday problem. Here everything is decided in seconds: the image, the demo, the offer.

  • Product selection and sales angle
  • Short-form video and single-offer pages
  • Post-purchase upsells
Copywriting

Product pages, ads and sales pages.

Concepts

Video angles, bundles, upsells.

Leads

Buyer audiences and interest lists.

04

Entertainment

Video on demand, custom apps, short-form content. Entertainment is consumed on mobile first. We design content and user journeys made for the phone screen, and we make them pay.

  • VOD platforms and mobile subscriptions
  • Custom apps, from idea to store release
  • Short vertical formats for social media
Copywriting

Scripts, hooks and activation messages built for mobile.

Concepts

App and VOD service concepts, mobile sign-up flows.

Leads

Qualified subscribers and users, acquired on mobile.

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